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Assessing Product Quality Control On Customer Satisfaction

Download complete project topics and materials for final year on Assessing Product Quality Control On Customer Satisfaction from chapter one to five with abstract and references.

TABLE OF CONTENTS

CHAPTER ONE

1.0   Introduction

1.1   Background of the study

1.2   Objectives of the study

1.3   Scope of the study

1.4   Significance of the study

1.5   Research question

1.6   Historical background of Dangote Flour Mill Plc

1.7   Organizational chart of the industry

1.8   Limitation of the study

1.9   Definition of terms

CHAPTER TWO

2.0   LITERATURE REVIEW

2.1   Definition of product

2.2   Product and services quality

2.3   Product quality improvement on customer satisfaction

2.4   Total customer satisfaction

2.5   Product planning and product development

CHAPTER THREE

3.0   Research methodology

3.1   Study design

3.2   Source of data collection

3.3   Population of the study

3.4   Sample size

3.5   Sample selection

3.6   Preparation of the research instrument

3.7   Data analysis method

CHAPTER FOUR

4.0   Presentation and analysis of data

4.1   Data analysis and data presentation

4.2   Sampling taking

4.3   Data analysis of the questionnaire

CHAPTER FIVE

5.0   Summary of findings, conclusion and recommendation

5.1   Conclusion

5.2Recommendation

References

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Production is the first element of the frame marketing mix. A product is the basis ingredient in the exchange process. It represents the expectation that satisfaction will be realized through exchange.

Products are among a firm most important and in visible contact with buyers. If organizations products do  not meet the buyer’s needs and wants, the company will fail both in the short run and long run. The product role in satisfying customers cannot be over stressed.

Organization must understand what product means to the customers; their expectations about the product must possess an inbuilt acceptability to their users. The customers must be told about what is being offered accurately and honesty, and give all necessary supplementary information about the uses, operation care and maintenance of the product.

There must be room for an effective and personal way of communication when customers are not happy about a product which is an evident for developing and improving product quality as well as customers satisfaction. A customer relation which implies an effective system for dealing with complains must be put in place by which genuine grievance can be sympathetically and quickly re-addressed, it also signifies an organization openness to suggestion for doing it better.

The Significant Of Marketting Concept To Retailing

The Role Of Transportation In The Distribution Of Goods And Services

To prove that product satisfy the people in an organization objectives an organization must be able to improve the product mix through modification of existing product, deleting a product and developing a new product.

Organization must attempt to position its products so that is seems to posses the characteristics most wanted by the target market. It product must be developed properly. It attributes and brand image should give it the district appeal it needs and where that appeal is missing, there must be a room for a new product or for repositioning of a existing one.

1.2   OBJECTIVES OF THE STUDY

The objectives of the study among others include:

  • To examine the impact of product quality control on customer satisfaction;
  • To identify ways of handling of customer grievance and complaint;
  • To examine the development and improvement of products quality towards enhancing and improving organization sales and profit;
  • To provide a room for an effective and personal ways of communicating new development and improvement in relation to customers’ needs and wants.

1.3   SCOPE OF THE STUDY

This research work will address the need for effective handling of customer’s complaint. Manufacturing industry and it will also take into consideration, the benefit of the product quality control.

Moreover, the research work will be directed to the company premises and will involve the areas where the company deposits situated (Dangote Plc, Asa-dam Ilorin, Kwara State). Salesman, distributors, buyers and broker that deal directly with the company’s product will also be involved.

1.4   SIGNIFICANCE OF THE STUDY

Obviously, there are numerous advantages to be derived from the research project. Handling of customers complaint and product quality control is vital and important to all manufacturing firm. Any firm that notice customers dissatisfaction will always like to make way for sowing suck problems to the best of their capacity.

Thus the study is important to all in the following:

  1. It would expose the research and the users to the importance of handling customer’s complaint effectively;
  2. Future researcher in similar field will find this study useful as it could be reference in their research work.

1.5   RESEARCH QUESTION

  1. Have you ever noticed the presence of suggestion box and other complaints handling device in the company?
  2. Are you always satisfied with the services rendered?
  3. Do you find it easy to channel your complaint to the management?
  4. Does the company encourage you to complain when dissatisfied?


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