However, marketing is an all encompassing scheme, which starts from when the product is conceived to when such product is distributed to the consumer. Marketing has a discipline starts from when a particular producer begins to think about the quality of the product (with referrence to the consumers taste) the packaging materials that would be suitable and attractive for such product of the consumers. All these facts started above can only be derived through marketing research.
This research is normally carried out before the invention of a new product. The producer cabn not just introduce into the market any product he feels like producing such a producer would be taking a big leap in the dark. Therefore, marketing is an important aspect of business formation and growth. It even determines the survival of a company or an establishment.
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TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Table of content
CHAPTER ONE
General introduction
1.1 background of the sudy
1.2 statement of the problem
1.3 the objectives of the study
1.4 significance of the study
1.5 scope of the study
1.6 limitation and constriant of the study
CHAPTER TWO
Literature review
2.0 Introductions
2.1 Marketing mix
2.2 Product life cycle
2.3 Goals and objectives of pricing
2.4 Analysis planning and control
2.5 Interrelation of the variables
CHAPTER THREE
Research methodology
3.1 Research population and sample
3.2 Research design
3.3 Data collection instrument
3.4 Administration of instrument
3.5 Method of data analysis
CHAPTER FOUR
4.1 Data presentation and analysis
4.2 Data analysis
4.3 Historical background of Nigeria bottling company
4.4 Organization structure
4.5 The role of marketing mix to the survival of Nigeria bottling Company
CHAPTER FIVE
5.0 Summary of findings, conclusion, and recommendation
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
CHAPTER ONE
Marketing mix is the mixing together of marketing variables; product price, promotion, and place in the right proprortion that will enables marketing produce to be carried out in a successful manner at any time. Marketing mix focuses on what to produce in terms of goods and services, what prices to fix for changes as well as factor that is necessary to consider when choosing the location of a business or organisation and also the distribution channel that could be used to get the product to the consumer.
GENERAL INTRODUCTION
1.1BACKGROUND OF THE STUDY
Marketing mix include the proportional mix (techniques) which a firm should be engaged in order to get the product properly introduced into the market. It also involves the different techniques that could be adopted in marketing.
1.1 STATEMENT OF THE PROBLEMS
Marketing concerns itself with satisfying its customers at profits. These activities are therefore carried out with the aid of satisfying customers.
Marketing variables are product, price, promotion and place. Physical evidence with people processing this project is set to look into product management is essential in marketing mix in order to ensure that a product matches the want and needs of consumer, the job of managing a product is to meet the market needs and wants.
Many market failure can be traced to enability to manage the product effectively. In addition, price, strategy being adopted by different companies at every stage of product lifecycle is very important. Futhermore, at every introductory stage, a lot of advertising and comparing strategies have to be adopted by the company to create awaerness for theproduct in the local and international market. If such product is not properly introduce or address it might die prematurely. These are some of the issue that business are falling to address hence the failure.
1.2 OBJECTIVE OF THE STUDY
The principal aim of this study is to test the reliablity of marketing role in the survival of every business orgnisation. The study is also aim at broadering both the writer and the reader knowledge on the role of marketing mix in the survival of business organisation. Also during the study, it will make us to understand more about the effectiveness of the study of marketing mix in the survival of business organisation.
Since it is the responsibility of every organisation to work closer to the marketing mix so as to enhance a good productivity from the use of marketing mix. The variables are :-
1.4 SIGNIFICANCE OF THE STUDY
Generally, the society believes that significe of a study means importance of the study. However, this aspect is trying to measure the gan/ benefit to be derived from from the study especially as it concern consumer. Here attention should be given to research question and hypothesis.
Research must be able to provide answers to research question. In this case, the signifivance of this study (project) can be seen as the benefit of marketing mix in every organisation. This state that before any organisation cansurvive, marketing mix have to eyes on as the activities of their firm will be effective and to produce a very good quality in whaterver they are doing in their organisation
1.5 SCOPE OF THE STUDY
The scope of a sample reserch study defined in term of sample variable, time, subject matter, variable matching location
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