This is a complete downloadable project materials on The Role Advertising In A Manufacturing Organization from chapter one to five
ABTRACT
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The role of advertisment in a manufacturing organisation. (a case study of nigeria bottling company ilorin) this project work will examine the role of advertisment in manufacturing company. Using Nigeria bottling company ilorin as a case study. Advertisment of product as help to promote and ehance the production in manufacturing company, it has brought about growth am of any company that is to make profit.
This project will be divided in to five chapters as follows chapter one :- this chapter will contain general introduction, objective of the study, and the limitation and constaints of the study history background of nigeria bottling company, definition of advertisment terms and important of advertisment in manufacturing company.
Chapter two this chapter will be focussed or literature renew. Chapter three:- in this chapter will contain research methodology, source of data collection, data techniques, administration of research analysis. Chapter four will focus on presentation and analysis of data chapter five will contain summary, recommendation, and conclusion.
TABLE OF CONTENTS
Tittle page
Dedication
Acknoledgement
Abtract
Table of content
CHAPTER ONE
Introduction
Statement of problem
Objective of of studyimportance of the study
Importance of the study
Scope and limmitation of the study.
CHAPTER TWO
2.1 Definition of advertising
2.2 Objective of advertising
2.3 Economics justification of advertising
2.4 Forms of advertising
2.5 Critism of advertising
CHAPTER THREE
Source of data and information
Research population and sample data
Statistical techniques
Research problems
CHAPTER FOUR
Presentation and analysis of data
Summary findings,
CHAPTER FIVE
5.1 Conclusion on finding
5.2 Recommendations
References
CHAPTER ONE
1 .1 INTRODUCTION
Advertising consists of all activities involved in presenting to a group, a non-personal, oral or visual, sponsor message regarding a product, services or idea, this message called on advertising in disseminated through one or more media and paid for the identified sponsor.
Essentially, advertising is a means of spreading information however; it will be useful to read a project as to distinguish it from other form of communication.
Advertising is further distinguished by this fact; it is employed for promotion to large audience. It is often referred to as mass selling, through the medium of television, for instance, a further important characteristic of advertising that can be maintained over the promotional effort advertising have great influence on a product.
1.2 STATEMENT OF THE PROBLEM
Advertising suffer from the inability of many organization so as to get qualified and experience median through which advertising can be carried out due to financial constraints. This depth survey is desired on the slakes performance of coca-cola and beverage industries limited Lagos.
Most importantly advertising as one of the promotional tools, that as been applied in virtually and organization as most organizations are aware of crucial role played by advertising in boosting their sales volume and profitability, but the fact cannot be defined that some organization are still ignorant of the actual practice of advertising.
1.3 OBJECTIVE OF THE STUDY.
The study will membrane the concept of promotion of general different techniques of advertisement, used in promoting coca-cola and suggest. If necessary at the end of the study, the possibility of improving the present advertising programs me to make it more effective. The study will emphasized whether advertising is necessary or not during the period of research.
That is, when the seller market prevails, the study will bring development on the technology of coca-cola company and make sure that the consumers enjoyed maximum satisfaction, through advertising in coca-cola company and it may be external or internal the aim and objectives of advertising in coca-cola company is to make assess and effort of the company work efficiency.
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