ABSTRACT
This research work aimed and attempt to the diversification as a means of company survival ion the competitive environment, the topic talks about the function, skills or strategy adopt by Nigeria Bottling Company to ensure implementation of justification in the economy theory.
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Chapter one of this project background of introduction and historical background of Nigeria bottling company Plc, Ilorin, the organization structure of the Nigeria limited, the organization of the subject matter, chapter two cover strategic marketing planning the essential aspect of strategic
marketing planning and limitation of strategy marketing why chapter three deals with sample techniques source of data, data analysis techniques, administration and strategic put in place by Nigerian bottling company, Ilorin Plant while chapter four deals with data presentation analysis, analysis questionnaire, analysis of hypothesis, testing of hypothesis, decision rule and discussion of research finding and chapter five deals with summary of the report, recommendation and conclusion references.
TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONEÂ
1.1Â Â Â Â Â Â Introduction
1.2Â Â Â Â Â Â Statement of the research problem
1.3Â Â Â Â Â Â Objectives of the study
1.4Â Â Â Â Â Â Significant of the study
1.5Â Â Â Â Â Â Scope and limitation of the study
1.6Â Â Â Â Â Â Historical background of the study
1.7Â Â Â Â Â Â Definition of related terms
CHAPTER TWO
2.1 Introduction
2.2 Strategic marketing planning
2.3 The essential aspect of strategic marketing planning
2.4 Roles of strategic marketing planning in an organization
2.5 Benefit of strategic marketing planning
2.6 Limitation of strategic marketing
2.7 An analytical to formulating strategic marketing planning product marketing growth matrix
2.8 Strategic for m marketing share companies
2.9 Product policy planning development
2.0 What is new product development?
2.11What is new product?
2.12What reasons for a new product development?
2.13New product development process
2.13Reasons why new products fail
2.15Product life cycle
2.16Â Product and branding strategy
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Sample techniques
3.3 Source of data
3.4 data analysis techniques
3.4 Administration
3.5 Strategic put in place by Nigeria bottling company, Ilorin plant
3.7 The incentive of Nigeria bolting company
CHAPTER FOUR: DATA PRESENTATION ANALYSIS
4.1 Introduction
4.2 Analysis questionnaire
4.3 Analysis hypothesis
4.4 testing of hypothesis
4.5 Decision rule
4.6 Discussion o research findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
References
CHAPTER ONE
1.1Â Â Â Â Â Â INTRODUCTION
The evolution of different companies with different products and increase rate of competition brings about the need to develop an approach which will serve as a guide and platform for the company’s.
There must exist within the company effective plan which will effectively ensure steady growth and development of the company especially in the face of depression in a developing country like Nigeria.
The role of strategic marketing planning as an essential tool for company growth can not be over-emphasized as it helps to define long time policy of the company and ways of achieving these effects for the company benefit, it is concerned mainly with the long term planning and related matters such as decisions making and formulation of policies.
Strategic marketing planning means finding alternatives opportunities and developing profitable marketing strategic, marketing strategic specifies a target market and related marketing mix. It is a big picture of what a firm will do in some market, it is a process of developing and maintain strategic plans between the goals of the company the capacities and its change marketing opportunities. It relies on developing a clear company’s objectives.
Hence the company’s management will be saddle with the responsibility of seeing their own plan work effectively as expected.
In conclusion, the function of management is to be seeing what is happening internally.
It marketing activities will be conducted mainly across the boundaries of management of all seeing not only marketing strategists.
1.2Â Â Â Â Â Â STATEMENT OF THE RESEARCH PROBLEMS
The various problems that encountered during the course of this research include whether strategic marketing planning is an essential tools for company growth in the alternative, strategic marketing planning may not be an essential tool for company growth, these two hypothesis must considered to know which of the two is vital and realistic.
Strategic marketing planning is a big picture of what a firm will do in some markets which need two interest parts which are the target market and market. Target market is a fairly homogenous groups of customer to whom a company wishes to appeal.
Marketing mix are the controlling variable the company put together to satisfy the need of their target groups.
Strategic marketing planning as an essential tool for company growth vis-Ã -vis marketing activities various problems may be encounter in the course of this project work which will be further analyzed subsequently.
- Strategic marketing planning can increase sales volume
- Marketing plan is a guide to implementation and control.
1.3Â Â Â Â Â Â OBJECTIVES OF THE STUDY
The research objective of the study which has the aim of examine the important phenomena strategic marketing planning as n essential growth, continuity and attainment of high performance in the company.    Â
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