Download complete project materials on Significance of Middlemen in the Distribution of Companies Products from chapter one to five
ABSTRACT
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The research work is basically concerned with significance of middlemen in the distribution of companies’ products. Using of Nigeria Bottling Company, Ilorin. As a case study the significance of middlemen between the distribution of product in company’, product is that, the middlemen comprises of wholesaler agent and retailer, a good company of will company retailer, always, look forward to serve market efficiently manner.
The project work is to investigate the problems that faced the middlemen in the distribution of product. For better understanding, the project work will consist of five chapters as follows: chapter one of the project will cover the general introduction the historical background of the case study, statement of the problem, objective of the study, significant of the study, scope, limitation and constraint of the study and definitions\of terms, chapter two will also cover the literature review and theoretical review.
Chapter three of the project covers the research methodology, research approach, source of data, instrument used in data collection, research methodology, research approach, source of data, instruction used in data collection, research population and sample size, sampling procedure employed and method of data analysis, chapter four of the project cover data presentation and analysis.
Chapter five covers the summary of findings, conclusion, recommendations, references and questionnaire. What do you understand by middlemen? Define it and its importance in the performance of an organization. A middleman is a person or organization that facilitation the business relationship between a buyer and a seller, and a seller and earns a tangible gain from its activity.
A middleman can also be defined as the link between the manufactures of goods producers to the find consumers, the serve as sole intermediary in distributing or moving goods to the final consumers, they finish or complete the distribution chain or a marketing channel. (i). Middlemen are part of the major constituent of a market. (ii).
They allow easy flow and distribution of goods and services.(iii). They serve as intermediary between produces and consumers. (iv).The reduces the risk and help the producers in marketing their product. (v) They establish a perfect relationship between manufactures and consumers. (vi). They determines the final price of a product (in most cases). (vii).They allows the distribution chain to efficient.
TABLE OF CONTENT
Front page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
Introduction 1
Statement of the problems 2
Aims and objective of the study 2
Significance of the study 3
Scope and limitations of the study 3
Historical background of the case study 4
Definition terms 7
CHAPTER TWO
Theoretical review 10
CHAPTER THREE
Research methodology 18
Research approach/Design 18
Source of data 18
Instrument used in data collection 19
Research population and sample size 20
Sample procedure employed and method of data analysis 21
Statistics methods used in data analysis 21
CHAPTER FOUR
4.1Â Data presentation and analysis
CHAPTER FIVE
Summary of findings
5.1Â Conclusion
5.2Â Recommendations
References
Appendix
CHAPTER ONE
INTRODUCTION
The significance of distribution has been human intensive in an economy, embrace all activities based on exchange of goods and services based on trade by barter.
Distribution aim is concerned with all the marketing aims and objectives at the right place to the convert place at the right period of time. Therefore, distribution can be defined as the root, avenue of gather through which goods and services flow, or more form period use to the ultimate buyer.
The distribution and facilities that are involve in the marketing institution and their function cannot be over emphasis because they engaged in marketing product are rendered uselessly and invaluable.
However, the significance of middlemen link between the distributions of product in manufacturing company is that, the middle comprises of wholesaler agent and retailer.
Middlemen can be defined as the means by which goods and services conveyed from the producer to consumer middleman represent the intermedian and supplies. A good company will always look forwards to serve market efficiently.
The significance of middlemen in marketing system cannot be over emphasized. In our economy today, we have buyer market, unlike few years ago, customer now have choice and they are being constantly wood by the seller.
Products are exchange with the product and services at others. But time gone by the middlemen began to specialize in the production of goods and services in which they have comparative advantages.
Thus, the function was well land for distribution of goods and services, the suppler now provide the title document to the middle intermediary, who endorse such document to the significance of middle men in the distribution at product come as a result marketing.
Marketing according to Abdulraheem, (2005) defined marketing as a develop system in response the need for peaceful exchange of commodity applies, therefore all the marketing activities should be geared towards the satisfaction of the customer, one at thus activities is the significance of the distribution strategies.
STATEMENT OF THE PROBLEM
The projects work is to investigate the problem that faced their middlemen in the distribution of product using Nigeria Bottling Company, Ilorin as a case study.
The company face a lot of problem in its distribution systems and was under mentioned. Transportation warehouse, lack of accessible road, low skill worker, government policies, lack of adequate capital inventory handling communication, inventory control.
These are the problems faced the middlemen in distribution of company’s products, this research is going to focused or discuss and suggest possible way to eradicate this problem.
AIMS AND OBJECTIVE OF THE STUDY
The primary objective is to fulfilment of the requirement for the award, the main aims and objective of this study is to find out the function of middlemen in the distribution of product in manufacturing company. In so doing will be discovered if the significance in the middlemen play positive of the product i.e. goods and services.
The study serve as pointer to understanding of the significance of the middlemen and consequently using this knowledge to solve some of the numerous society problems.
The concept of marketing his to do with the exchange of goods and services for money. It involve two markets and the consumer either of them is without a prime objective while the form is exchange or some financial gain they later intending to scarify some needs.
To achieve the aims to objective, a marketer must strive to satisfy his/her customer’s needs and active his/her preference sine he (the cost owner) has many alternative sources to satisfy those needs.
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