Download complete project materials on The Impact Of Marketing In Services Industries from chapter one to five with abstract and references
TABLE OF CONTENTS
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Title Page
Certification
Dedication
Acknowledgement
Proposal
CHAPTER ONE
Introduction 1
Statement of the problems 1
Aims and Objectives of the study
Scope of the study 2
Definition of terms & concepts 3
Limitations of the study 4
Research Hypothesis of the study 4
CHAPTER TWO
Literature Review 6
2.1Â Â Â Marketing Mix
2.2Â Â Â Impact of marketing on banking services
2.3Â Â Â Importance of marketing
CHAPTER THREE
3.0Â Â Â Research methodology
3.1Â Â Â Method of data collection
3.2Â Â Â Historical background of the case study
3.3.  Organizational structure of UBA Plc
3.3Â Â Â Selection of participant
CHAPTER FOUR
4.0Â Â Â Research Design
4.1Â Â Â Analysis and data presentation
4.2Â Â Â Test of hypothesis
4.3Â Â Â The impact of UBA marketing strategy on services
CHAPTER FIVE
5.0Â Â Â Findings
5.1Â Â Â Summary
5.2Â Â Â Recommendation
5.3Â Â Â Conclusion
5.4Â Â Â Questionnaire
References
CHAPTER ONE
INTRODUCTION
There have been a lot of services offer in Nigeria and even in the world from the creation of the world business services can be classified in two we have profit making organization and non profit making organization services. Profit making are those business done in other to make profit they are profit oriented while non-profit making service are for humanization welfarerism of people such as church, mosque and social services.
1.2 STATEMENT OF THE PROBLEM
The statement of the problem is to examine the relevance of marketing to services of the banking industry and also to know how the marketing mix element have been used to satisfy the customers and thereby improving to effectiveness and efficiency of the banking industry through the use of public marketing it also help in hiring advices to a better way of improving the banking efficiency of the banking industry through the use of pack marketing, it also help in hiring advices to a better way of improving the banking efficiency, if they have not use the marketing mix or have no channeled a mix in proper way.
1.3AIMS AND OBJECTIVES OF THE STUDY
The aims of this topic is to know the extent the survival of customers financial needs and effective marketing is the only way out. Also to understand air system, evaluate its strength and weakness and appreciate its unique and quantities.
- Knowing the services of UBA
- Critically examine the relevance of marketing and tools applied to services marketing of UBA
- Identifying the marketing strategies to the bank.
1.4Â Â SCOPE OF THE STUDY
The study is expected to cover the area of operation of Banks that is its services offered and its marketing in Nigeria; it will study the effect of the 4ps of marketing in relationship with the customers.
It will highlight position of the company as regards the problems faced by the economy and the live and take a closer look at the management mix bag.
1.5 DEFINITION OF TERMS AND CONCEPTS
Marketing: Marketing is the delivery of consumer satisfaction at a profit.
Marketing Mix: Marketing mix defined as the combination of decision on the elements of marketing that spells out the marketers strategy.
Product: Product refers to as anything that can be offered to a market for attention acquisition or consumption that might satisfy a want or need.
Services: Any activity or benefit that are one party can offer to another that is essentially intangible and does not result in the ownership of anything.
Industry: An industry can be defined as those economic activities which involve transformation of basics or semi processes inputs into new product in order to satisfy the needs and want of the customers.
Marketing: is the set of actual and potential buyers of a product.
1.6 LIMITATION OF THE STUDY
The research will have some limitation factors which would not enable it to be better of than those as you know the human being are problem oriented or can not do without limitation. The limitations of the study are time, human resources, financial problem and materials.
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