Download complete project materials on Distribution As A Variable In Marketing Of Perishable Product from chapter one to five
TABLE OF CONTENT
PASS 2024 UTME WITHOUT STRESS:- 👉 DOWNLOAD and PRACTICE with 2023 UTME CBT APP 📱👈
CLICK to DOWNLOAD NOW.:- 👉 PASS Your POST UTME by Downloading Your School's Post UTME Past Questions and Answers 📱👈
Title page
Certification
Dedication
Acknowledgement
Abstract
CHAPTER ONE
Introduction
Background of the study
Statement of the problem
Objective of the study
Significance of the study
Significance of the study
Scope and limitation of the study
Definition of terms
CHAPTER TWO LITERATURE REVIEW
Distribution channel
The nature of distribution and their function
Types of channel of distribution and their function
The importance of distribution
Distribution effectiveness
Establishing the channel objective and constraints
Number of intermediary
Distribution policy
Channel of distribution problem
CHAPTER THREE RESEARCH METHODOLOGY
Introduction
Historical background of the case study
Research design and methodology
Population of study
Sample and sapling size procedure
Source of data collection
Procedure in gathering data
Problem of data collection
Data treatment technique
CHAPTER FOUR DATA PRESENTATION AND ANALYSIS
Introduction
Factors favouring the establishment of effective distribution system
The role of distribution in Ayomide’s farm product
Operation involves in distribution of perishable product
Problem faced by the distribution of Ayomide’s farm product
CHAPTER FIVE
Summary, conclusion and recommendation
Introduction
Summary
Conclusion
Recommendation
Bibliography
ABSTRACT
This project will be carried out as a partial requirement for the award of National diploma in bsiness study, the topic “effective distribution as available in marketing of perishable product will be carried out using Ayomide’s farm offa Kwara state as the case study the project will contain five chapter of which are enumerated below.
Chapter one of this work contain the introduction, background of the study as well as the historical background of the case study and the definition of the related terms.
Considering the work of other researcher, they are being contained in chapter two of this project work, it give me full review of literature and they are real frame work. Various definitions were also considered on this chapter, chapter three of this work gives the details of how data will be collectled from various sources and the method of analysis.
Chapter four will examine hoe data collected will be presented and analyzed as collected from the sources and will be presented and analyzed as collected from the sources and will be considered respectively. Finally, after the presentation and analysis of data in chapter four. The summary, conclusion and recommendation will be on chapter five of these resources work references and bibliography will be given too.
CHAPTER ONE
1.1 INTRODUCTION
Buklin (1968) defined distribution as the set of institutions which participate in marketing activities undertaken in the point of consumer.
However, Valen J.G (1976) define distribution as the system which include those organization that are involved in the flow of good and services from their introduction into the economy system to their consumption.
Again, Arowomolo and Ebelokun 1997 defines distribution as the route, avenue or pathways through which goods and services in order to allow consumer get satisfied and towards the realization of company set objective or gaols it can also be said to be interrelated activities that facilitate movement of goods and services, it is however, noted that in the channel of distribution we have different number of intermediaries between a producer and buyer, that is producer wholesaler-retailer consumer channel, also we have two tupe of channel of distribution which are direct channel and in direct channel. The direct channel have been written abovea s from the producer down to whole sale to there tailer then to the consumer, while he individual channel too have also been written above as right from the producer straight to the consumer.
Although, distribution has been described as the routh thorugh the ownership of products can be transferred when it move from point of on gin to point of final consumption. These have brint out the salient point that distribution of goods, manufacture product will not get to their consumer wholemand and the product or the services in conclusion, it can be said that distribution is a strategy on managerial system in with all is distribution decision
1.2 BACKGROUND TO THE STUDY
It should be noted that information is a critican commodity upon which the distribution system of our country (Nigeria) depend. This established the importance of the design and development of effective distribution as avariable in marketing of perishable product and ahs led to the recognition of system analysis as an important and growing career field for the system professional.
However, in the early 1980’s the distribution system has face even greater challenges them did those of preceding decades we have entered a period of accelerated exchanges in the social, economic, politically legal and technological environment in which our distribution system must excel in order to meet the requirement standard set by the marketing association of Nigeria CM.AN) this is because in all areas changes in occurring rapidly.
Because of these contemporary events, we feel that it appropriate to write this project title. Effective distribution as a variable in marketing of perishable product”. And the Ayodeme’s famr offa Kwara project will help in the following areas:
- Telling us the historical background of distribution system
- Knowing the various channels that can be performed on the computer system.
- Having how the various/ series of chennl are performed with the reference to out case study (Ayomide farm offa Kwara state).
- Telling the usefulness of the perfomed channels and recommendation it to researchers at the (Ayomide farm offa Kwara state).
All these are necessary because of the trend at which distribution system is growing to balling so that people in the third world countries particularly Nigeria are to left behind.
1.3 STATEMENT OF THE PROBLEM
Inspite of the benefit derived from the effective channel of distribution by problems. They are still faced with some problems these are the problem of channel, choice transportation adoption of the middlemen, in distribution and poor disposable consumer income.
How over, intermediaries like whole salers, while distribution increase cost per unit of goods as against the cost at which they were supplied by the producer. It must then be rooted that, in choosing any channel ,there are certain on teria which some organization may not put into consideration. It is also necessary to embark on the right channel for the right product or services at the right time and place been delivered.
1.4 OBJECTIVE OF THE STUDY
The aims of the research study is purpose to ascertain the effective distribution of perishable product that is, egg thurkey, Guinea fowl Duck and ehiken frozen ones machieving organization objectives fact will be collected on the practice of Ayomide’s farm product and the study is to analysis the following.
The best way through which perishable good (egg frozen checken duck, Guenea fowl and turkey) could be distributed channel used in the distribution of this out inod product, the total area covered the distribution channel in term of sales.
Essentially, this research work will be looking into the system of how effective is mechannel being need in term of cost benefit objectives control objectives and continually objectives.
1.5 SIGNIFICANCE OF THE STUDY
A number of significant improvement can be seen on the economic process of this country especially in agricultural sector.
The Nigeria Agricultural sector has witnessed adynamic growth over the years and as each farm spring fourth, competition for market is increases.
Therefore, it is highly necessary for each form to ensure good productivity and effective channel of distribution in order to withstand the increase competition.
However, channel of distribution provide information about the market, this leads to better services because the producers for example would be able to know customer want and modify this product suite their want needs. Channel member provide storage facilities for keeping goods from production time to purchasing time. They also involved in breaking the bulk that is breaking of homogenous supply down into smaller lots.
This research work will be examining the distribution activities of Ayomide farm produce. The project will examine the channel of distribution and physical distribution system operation by the poultry farm. The product plannigna nd development of product life cycle.
However, the scope of the study means the area which the research intends to cover.
Furthermore, the study suppose to cover the channel of distribution of al poultry from but for the purpose of the project work the research work will be limited to the study of Ayomide’s farm production due to uncontrollable elements and non response problem moreso, this can be attributed to the cost of transportation time factors and continuous increase in cost of material needed.
SEE >> HOW TO DOWNLOAD THE COMPLETE PROJECT (CHAPTER 1-5) NOW
>GUARANTTEE|:| Score 280 Above in 2024 UTME👉 DOWNLOAD FREE JAMB CBT APP HERE:.: GURRANTTEE Score 280 Above in 2022 UTME👉 DOWNLOAD FREE JAMB CBT APP HERE 📱👈WISH TO STUDY & LIVE in UK?:- STUDY, WORK AND LIVE IN the UK Application Form NOW OUT. Call 08030447894
