Here is a complete project material on An Evaluation Of Portrayal Of Female Gender In Selected Televison Advertisement In Nigeria from chapter one to five
TABLE OF CONTENTS
PASS 2024 UTME WITHOUT STRESS:- 👉 DOWNLOAD and PRACTICE with 2023 UTME CBT APP 📱👈
CLICK to DOWNLOAD NOW.:- 👉 PASS Your POST UTME by Downloading Your School's Post UTME Past Questions and Answers 📱👈
Title Page
Certification
Dedication
Acknowledgement
Table of Contents
List of Tables
Abstract
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
1.2 Statement of the problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Definition of Terms
CHAPTER TWO:
THEORETICAL FRAMEWORK AND LITERATURE REVIEW
2.1 Theoretical Framework
2.1.1 Social Construction of Reality
2.1.2 Social Learning Theory
2.2 Conceptual Review
2.2.1 Advertising
2.2.2 Television Advertising.
2.2.3 History of Television Advertising.
2.2.4 Portrayal of Female Gender in Advertising.
2.2.5 Evaluation
2.2.6 APCON and Advertisement regulation in Nigeria
2.2.7 Advertising Media
2.2.8 Brief History of NTA
2.3 Empirical Review
CHAPTER THREE:
METHOD OF THE STUDY
3.1 Research Method
3.2 Population of the Study
3.3 Sample size and Sampling Technique
3.4 Research Instrument
3.5 Validity of the Research Instrument
3.6 Reliability of the Research Instrument
3.7 Method of administration of the instrument
3.8 Method of data analysis
CHAPTER FOUR:
DATA ANALYSIS AND RESULTS
4.1 Field Performance of Research Questions
4.2 Analysis of Data on Research Questions
4.3 Discussion of Finding
CHAPTER FIVE:
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Limitation
5.2 Summary
5.3 Conclusion
5.3 Recommendation
5.3.1 Recommendations to various Stakeholders
5.4.2 Recommendation to Future Research
References
ABSTRACT
This research focuses on the portrayal of female gender in television advertising in Nigeria with respect to NTA Ilorin. The study tends to stop the indecent portrayal of women in television advertisement is what promoted this research.
The research examines some advertisements in NTA Ilorin so as to carefully deduce the true portrayal of women in television advertisements. Ten advertisements were studied using content analysis method and survey method was used to find out the perception of Ilorin west local government Area of Kwara state. The study used social construction of reality theory and social learning theory.
It was discovered that women are portrayed in television advertisement as domestic wokers and weak being.
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
Advertisements are generally characterized by their persuasive nature. Television advertising is characterized by the ability of the medium to transmit content to a mass audience simultaneously (Barker and Angelo 2006:12). These characteristics of television advertising have been the subject of concern, criticism, and continuous study (Jones 1999: 165).
Bignell (2004:210) explains that it is the perception that television has connections to the real world of culture and society in which it exists that makes it critical in research. Bignell (2004) also states that television is fascinating to study because it seeks to provide the audience with elements, issues and events that they are currently experiencing.
Bolland (2005:11) defines advertising as the “paid placement of organizational messages”. Cook (1992:5) states that, “advertising can tell us a great deal about our own society and our own psychology”. Cook (1992) like many other researchers in this field (Branston and Stafford 1999, Kim and Lowry 2005) acknowledge that advertisements can serve as a gauge of social norms, values, as well as the interests of society.
Bovee and Arens (1992) define advertising as ‘a non-personal communication of information usually paid for and usually persuasive in nature, about products, service or ideas by an identified sponsor’.
Research has shown that television advertising often uses stereotypes gender specific roles of men and women thereby reinforcing existing clichés, (Kim and Lowry 2005). Olabisi (2002) asserts that in the world of television advertisements, women are more negatively stereotyped thus undermining the struggle for gender equality.
She added that men and women are aware of the cultural prevalence of traditional gender stereotypes (mostly in women) and television contributes to this awareness. Bardwick and Schumann (1976) analyzed the portrayal of women in television commercials and concluded that to an amazing extent women are preoccupied with dirt, and the television woman in commercials is shown as housebound. (p. 18).
This shows that people watching televisions are bombarded with images and slogans through advertisements. In a 2000 Nielsen Media Research and Radio Advertising Bureau survey it was found that on average, U.S. households watch more than seven hours of television per day (Albarran, 2000).
SEE >> HOW TO DOWNLOAD THE COMPLETE PROJECT (CHAPTER 1-5) NOW
>GUARANTTEE|:| Score 280 Above in 2024 UTME👉 DOWNLOAD FREE JAMB CBT APP HERE:.: GURRANTTEE Score 280 Above in 2022 UTME👉 DOWNLOAD FREE JAMB CBT APP HERE 📱👈WISH TO STUDY & LIVE in UK?:- STUDY, WORK AND LIVE IN the UK Application Form NOW OUT. Call 08030447894
