This is a complete event planning and management business plan. You can download the complete business plan to serve as a guide to your NIRSAL microfinance loan, BOI or TEF grant.
Writing a an acceptable business plan for event planning is very difficult, and we have made it readily available or your download so to be used and submitted for the purpose. Stroll down to download the complete Event planning business plan.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY
OBJECTIVES
MISSION
KEY SUCCESS
COMPANY SUMMARY
COMPANY OWNERSHIP
COMPANY HISTORY
PRODUCTS
MARKET ANALYSIS SUMMARY
MARKET SEGMENTATION
TARGET MARKET SEGMENT STRATEGY
SERVICE BUSINESS ANALYSIS
COMPETITION AND BUYING PARTERN
STRATEGY& IMPLEMENTATION SUMMARY
COMPETITIVE EDGE
MARKETING STRATEGY
SALES STRATEGY
SALES FORECAST
MILESTONE
MANAGEMENT SUMMARY
ORGANISATIONAL STRUCTURE
PERSONEL PLAN
FINANCIAL PLAN
FUNDS NEEDED
MACHINERY/EQUIPMENT COST
SELLING & DISTRIBUTION
ADMIN COST
DEPRECIATION
LOAN REPAYMENT SCHEDULE
SALES PROJECTION
PROJECTED INCOME STATEMENT
PROJECTED CASH FLOW
GENERAL ASSUMPTION
APPENDIX
1.0 Executive Summary
ELEGBES  Entertainment & Catering services is an existing catering company serving both business and private clients in No 29 Kafayawa Street Ungwan Pama, Sabon Tasha Kaduna State and its surrounding towns within a ten mile radius on a small size in Kaduna State.
E-Nuel Entertainment & Catering services was Established in 2009, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region. ELEGBES  offers the business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, and non-alcoholic beverage service, floral design, space design and decor, event equipment and furniture rentals, and other event services.
ELEGBES Â Entertainment & Catering services seeks to expand its operations to a dedicated venue, stated above, located in Kaduna state, with a loan facility of Eight million naira (N8,000,000) on interest rate of 5% from Central Bank of Nigeria for her development which will be payable for a period of seven years.
The addition of The ELEGBES Â Entertainment & Catering services Event Tent to the services provided by ELEGBES Â Entertainment & Catering services will enable gross margins to rise above their previous levels and industry averages as rentals of space provide high gross margins.
Both existing and new clients will be interested in using this space, and in the additional services ELEGBES Â Entertainment & Catering services provides. Top line sales will grow from their current level in 2019 to more than double in 2022.
Net profits will rise three-fold from 2020 to 2022 after this acquisition, even with the expected increases in operating expenses. ELEGBES Â Entertainment & Catering services will seek to utilize the space on at least 40% of days by the end of year 3 to achieve these results.
1.1 Objectives
ELEGBES Â Entertainment & Catering services has set the following objectives for the first three years of the launch of its event hall:
- Renovate and upgrade the interior of the event hall
- Hire and retain a facilities manager to run the logistics of the new space
- Produce a positive return on investment for the event acquisition by the end of the fifth year
- Utilize the event on 40% of days by the end of the third year
1.2 Mission
ELEGBES Â Entertainment & Catering services offers top-class event experiences with flawless execution to business and private clients in Sabon Tasha area. With ELEGBES Â Entertainment & Catering services running your event, the food will be delicious, the service will be excellent and the guests will be wowed.
1.3 Keys to Success
Keys to success in the catering and event business include:
- Managing and exceeding client expectations
- Balancing expert opinions and advice with care for the client’s preferences and vision
- Exhibiting a sense of professional showmanship on the day of the event – the show must go on
- Protecting the client’s interests and liability even when it requires unpopular decisions
ELEGBES Â Entertainment & Catering services keeps these keys in mind through all events they have managed and catered in the past and will renew their efforts as they open their own catering venue.
2.0 Company Summary
ELEGBES  Entertainment & Catering services is a local catering company serving both business and private clients in Sabo Area and the surrounding towns within a ten mile radius. ELEGBES  Entertainment & Catering services was Established in 2009, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region both at client sites and at event spaces.
For most events, ELEGBES Â Entertainment & Catering services provides referrals to additional vendors, manages client rental equipment needs, and provides event management expertise on the day of the event.
2.1 Company Ownership
ELEGBES Â Entertainment & Catering services was founded by Janet James Yusuf and her family. It was Built from the ground up by these families, the business is established as a sole proprietorship.
2.2 Company History
Over the past three years, ELEGBES Â Entertainment & Catering services has made significant advances, developing its core business significantly after somewhat slow growth for its first six month of operation. Gross and operating margins have steadily improved and the business has continued to invest in kitchen and delivery equipment, as well as some of its own event furniture.
Sales will continue to grow due to increasing partnerships with venues, like Corporate Hall, and event planners, like Hajiya Liman Associates and Your Perfect Event planner which refer clients and subcontract work to ELEGBES Â Entertainment & Catering services. These referrals and partnerships have accounted for 75% of growth in the past three years. Corporate Hall alone accounted for 15% of sales in 2018. The remaining growth has been due to new client acquisition through marketing and referrals to clients directly.
Inventory has historically included raw materials for food as well as beverages and others. These have been accounted for as inventory and attributed to cost of sales for each job. Cost of sales has also included monthly wages to cater-waiters, event managers and other event staff, fuel for delivery, and supplies for the event (paper napkins, etc). Cost of sales also includes vendor subcontractors who the client pays through ELEGBES  Entertainment & Catering services (generally rental equipment, florists, designers). ELEGBES  Entertainment & Catering services lets clients contract directly when they prefer and recommends they contract directly with audio-visual and lighting providers.
Operating expenses have dropped from 45% of sales to 40% of sales over these previous three years, while the revenue have grown by tremendous in absolute value.
3.0 Products and Services
ELEGBES Â Entertainment & Catering services currently offers the following products and services:
- Event management
- A variety of cuisine for breakfasts, lunches, dinners, and appetizers
- Non-alcoholic, wine, and beverage service
- Wait service
Through subcontractors, ELEGBES Â Entertainment & Catering services offers:
- Floral design
- Space design and decor
- Event equipment and furniture rentals
- Cakes
Through referrals, ELEGBES Â Entertainment & Catering services offers:
- Audio-visual rentals and support
- Event security
- Valet service
Future plans include the following additions with the opening of The E- Nuel Event Tent:
- E- Nuel Event Tent rentals for half-day or full-day timespans
- Space rental with a per-head full-service catering fee or as a fee separate from catering and beverage
- Facility management service
4.0 Market Analysis Summary
The catering industry serves private, corporate, and non-profit events with food, drinks, event management and other services. Events are generally held by clients in order to celebrate, communicate, or both.
- Celebration: Parties and banquets as part of key events in life (birthdays, weddings, engagements, bridal and baby showers, retirement parties, etc.) or for a business (holiday or end-of-year parties, retirements, honoree galas, etc.)
- Communication: Events to communicate a message for the benefit of attendees or the press (product launches, press events, trade shows, conferences, presentations, lectures, fundraisers) or to stimulate discussion (corporate meetings, summits, etc.)
4.1 Market Segmentation Event Planning Business Plan download
The Corporate market is defined as businesses which hold at least one off-site event each year. Businesses often have audio visual and public relations needs in concert with their events which may serve a marketing function for the business.
Whether entertaining the press, clients, or board members, businesses require professional execution, delicious food and drinks, and alignment between the event managers/caterers and their business’s objectives for the event.
How to Download the Complete Event Planning Business Plan
The above is just the introductory part, the full business plan is 24 pages and you can download it for N5000. You can download the full Event Planning Business plan:
For you to download the complete business plan straight to your email,kindly Click the>> DOWNLOAD for immediate response.
You’ll pay the sum of #5000
BANK:UBA
ACCOUNT NAME:Â AJETUNMOBI OLANIYI A
ACCOUNT NUMBER:Â 2089760594
Immediately after the payment, send your email address through text message to 08133717775 and I will send you the full Event Planning Business Plan.
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