Complete project materials on stylistic analysis bank advertisements nigerian newspapers from chapter one to five with references and abstract
ABSTRACT
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Stylistics is the study of linguistic and non linguistic aspects of style in spoken and written text. Advertising is a form of communication used to help sell products and services.
Adverts are not just to fascinate, but rather, they are used by advertisers to achieve their persuasive goals.
This study reveals the manner in which language is used in Bank advertisements for conveying messages to the public and the effectiveness of the choice of language.
The stylistic elements employed in the analysis of Bank adverts included Graphology, phonology, lexis and syntax and cohesion.
Among the findings were: the use of capitalization for emphasis, repetition of words, phonemes etc. To give musical colour and Gothic writing to attract the attention of the readers.
The conclusion to the work is that the use of stylistic devices is relevant because they help to attract customers to the service and products being advertised.
TABLE OF CONTENTS
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
General Introduction
Introduction
1.2 English Language in Nigeria
1.3 The Language of Advertising
1.4 Purpose of the Study 1.5 Scope of the study
1.6 Justification of the Study
1.7 Research Methodology
CHAPTER TWO
Literature Review
2.1 The Origin and Development of Stylistics
2.2 Style and Stylistics
2.3 The Goals of Stylistics
2.4 Levels of Stylistic Analysis 12
2.4.1 Graphology
2.4.2 Phonology
2.4.3 Lexis
2.4.4 Syntax
2.4.5 Lexico Semantics 15
2.5 Reference
2.5.1 Cohesion
2.5.2 Foregrounding
2.6 Conclusion
CHAPTER THREE
Data Analysis
3.1 Introduction
3.2 Graphology
3.2.1 Capitalization
3.2.2 Gothic Writing
3.2.3 Exclamation mark
3.2.4 Orthographic Modification
3.3 Phonology
3.3.1 Alliteration
3.3.2 Assonance
3.3.3 Consonance 22
3.3.4 Phonaesthesia
3.4 Lexis and Syntax
3.4.1 Simile
3.4.2 Metaphor
3.4.3 Anaphora
3.4.4 Epiphora
3.5 Cohesion
3.5.1 Reference
3.5.2 Substitution
3.5.3 Conjunction
3.5.4 Ellipsis
3.5.5 Verbs
3.5.6 Adjectives
3.6 Findings
CHAPTER FOUR
Summary, Recommendations and Conclusion
4.1 Introduction
4.2 Summary
4.3 Recommendations
4.4 Conclusion
Bibliography
CHAPTER ONE
General Introduction
1.1 Introduction
Over the years, the study of language in use has always been an attractive field of study to linguists in the aspect of its origin, nature and its functions, whether for persuasion, poetry, or prayer.
Language is a system of arbitrary vocal symbols used for human communication (Wardhaugh, 1972:3).
In the world today, people still continue to research into what language is and its functions. Hence, linguists are in agreement about some of the characteristics of human language, its definition and functions.
The use of language has also become deeply entrenched in human culture and apart from being used to communicate and share information; it also has social uses such as social stratification, social grooming, entertainment and persuasion.
In this research, our focus will be on “the Stylistic Analysis of Bank Advertisements in Selected Nigerian Newspapers”.
1.2 English Language in Nigeria
The English language originates from England. It later spread across the borders of Great Britain and even beyond the continent of Europe to America, Australia, Asia and Africa. It has become so widespread that it is often considered the world language.
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