Effect Of Marketing Research On The Role Of Cash Management In The Operation Of Nigeria Commercial Banks Product Modification And Acceptability In The Banking Industry
The major aim of business organization whether commercial or industrial is to make profit, an enough profit to remain in the business. Thus, it is necessary for an organization to identify the area(s) to be exploited towards the achievement of its goals and its substance in the business. To the commercial banks, the most sensitive area that could mark its our right demise it, cash management that is why it is said in banking industry that the importance of cash management is equal to the existence of the industry itself.
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TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Table of contents
Chapter one
Introduction
Statement of problem
Objective of the research
Research methodology
Significance of the study
Definition of uncommon terms
Organization plan/chapterization
Chapter two
Conceptual review
Empirical review
Chapter three: Research methodology
Restatement of the research question
Research design and data collecting instrument
Characteristics of the study population and sampling
Administration of the data collecting instrument
Procedure for processing collected data
Limitation of methodology
Chapter four: data analysis and presentation
Introduction
Presentation of data
Test of hypothesis
Analysis of data base on research question
Analysis of report
Generation
Chapter five
Findings
Summary
Conclusion
Recommendation
CHAPTER ONE
1.0 INTRODUCTION
Cash management through very important to every organization is more pronounced in the commercial banks because it is the basis of their transactions. Availability of cash to the customers encounter constant in availability of cash. Thus could lead to panic withdrawal, movement of accounts and reduction in cash lodgments.
Before now only commercial bank attached most importance to the area of cash management but since the mass distress of commercial banks and finance houses which could be attributed to its cash management is now being religiously pursued in commercial banks as tool for survival.
It is therefore, necessary in the cause of this research to let the customers know that there is more to cash and its management than what they see in their day to day transaction in the commercial banks.
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The business should be able to match its cash outflows with cash inflows, even when it is growing the pace of growth of the business should not outstrip the ability of the business to finance the additional as sets that it need to support the growth.
There ought to be efficient management control over stocks, debtors and creditors. A distinction should be made between essential capital expenditure and postponable fixed asset replacements so that decisions can be made when necessary about shelving certain capital expenditure project.
Using United bank for Africa Plc one of the most viable bank in this country will no doubt intimate the customers with cash management procedures in the banks as well as equipping them with the need for some measures or action to be taken at time in relation to cash in the commercial banks.
The project dwell extensively on the area of cash transactions, control and management in UBA Plc as obtained in most of the commercial banks.
1.1 STATEMENT OF PROBLEM
The study is to have in depth knowledge of cash management in commercial banks.
The selection of UBA Plc is as a result of its viability and the location of some of its branches in the commercial nerve center of Ilorin. The problems encountered in the course of the project were that of getting relevant data and time. Data are not readily available and where they are available they are not accessible because in most cases, they sought to get clarification from their Head office before making the available. The reason given is that some of these relevant data can not just be disclosed without the consent of the appropriate authority because of their competitor.
The short period couple with chaotic transportation problem in Ilorin was a big constraint to the demand of the research work.
1.2 OBJECTIVE OF THE RESEARCH
This research work is embarked upon to achieve the following objective:
- To determine the importance of cash to the commercial banks.
- To determine various sources of cash to the commercial banks and suggest way of managing them.
iii.To identify and analyze various internal control measures in cash lodgment and disbursement.
iv.To revive cash management procedure within and outside the branch and recommend ways of improving them
- To focus the votes of cash management in the distress commercial banks.
- Outline and analyze various that could prevent commercial banks from accepting cash and honouring customers demand for cash
vii. Review various control bank guidelines that affect the cash management in commercial banks
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