Sales Force Motivation: A Means Of Improving Product Performance In The Market

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ABSTRACT
Abstract: as a matter of fact, impact of marketing mix in any institution can never be over emphasis this is because marketing mix performs a very crucial and prominent role in improving workers productivity in an institution, and this is indeed the object of interest.

Quite aside from the forgone, the research work is going extra mites to critically examine the impact or improvement which marketing mix has been bring an institution.

In essence, this study examines at a wide length the significance, impact and role that marketing mix can bring to institution and all these impact has taking into cognizance of human being and available resources materials in any institution.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of contents

Chapter One

1.0   Introduction

1.1   Background of the study

1.2   Statement of the problems

1.3   Objectives of the study

1.4   Significance of the study

1.5   Scope of the study

1.6   Limitations of the study

1.7   Definition of terms

Chapter Two

2.0   Literature Review

2.1   Meaning of Motivation

2.2   The process of Motivation

2.3   Importance of Motivation

2.4   Relationship between motivation and performance

2.5   Theories of Motivation

Chapter Three

3.0   Research Methodology

3.1   Research Design

3.2   Population of the study

3.3   Sampling Procedure and Sample Size

3.4   Sources of Data Collection

3.5   Method of Data Collection

3.6   Data Collection Instrument

3.7   Administration of the Instrument

3.8   Data Presentation and Analysis

3.9   Validity and Reliability of the Instrument

Chapter Four

4.0   Presentation, Analysis and Interpretation of Data

4.1   Historical Background of the Case Study

4.2   Data Presentation and Analysis

4.3   Discussion of Findings

Chapter Five

5.0   Summary, Conclusion and Recommendation

5.1   Summary

5.2   Conclusion

5.3   Recommendations

References

CHAPTER ONE

INTRODUCTION

The issue of production has been a major concern in the world over. No matter where one focuses the need for higher ratio of output (product) is important closely related to this is the burning issue of efficiency of employee.

A manager is said to be efficient if he accomplishes his market objective with less risk. The pivot over which the two activities rotate of rate one. The complexity is manifested in the different definitions given to it by different scholars. In fact, it has been said that there are many definition of motivation as the number scholars interrelated in the subject

1.1   BACKGROUND OF THE STUDY     

A motive is something which impels a person to act or reason.

Motivation therefore, is the understanding of needs which prompt people to do things and providing way of helping them in satisfying its use. Motivation is an act of attempting to carry along one in total work by means applying incentives and other method which can spur subordinate for better performance. It is an inner device, which prompts people to behave in one way or the other motivation is what makes a person to do a particular thing, it is what makes him put energy and effort into what he does.

Motivation is into any job, if an individual is to give his best with assuming employees are given sample opportunity for good performance and the necessary skills then effectiveness depends on their motivation.

Arrange a balance of motivation influence that which encourage them to achieve the company’s objectives. In essence, this is best ensuring that the individual own goals on life are consistent with the aims of the firm.

For instance there are little point recruiting people who are highly motivated into a company, which offers security as its major satisfaction.

1.2 STATEMENT OF PROBLEM      

The first step in solving a problem is by identifying the source or basis of issue involved in the problem. As defined by P.W Betties, a problem is an unaccepted deviation from a plan which has given objectives. This negative or adverse deviation is cause by unanticipated events, which his created by the unacceptable condition and will have to be created by management.

Motivation is a market organization which deserves a proper attention for effective market. Adequate solution of the questions, which may be asked to lead their problem could as follows:

Are there requirement of a good system motivation? Have the employees been correctly selected and placed in the job on the basis of management awareness by his work either, relevant behavior and traits potentials ability?

1.3  OBJECTIVE OF THE STUDY   

The research is primarily at finding and knowing the effect of motivation on product and efficiency of employees. Next is the focus on the problem of motivation mix that will enhance the product work.

To examine how manager get things done through the people and if he cannot motivate for him. A manager will be judged through the achievement of his people since humans are complex, he should be interested in motivation so as to manipulate them to get the goals achieve through positive results.

To explain him to balance people‘s interest and market and goals. A manager gets himself familiar with the workers needs and finds means of satisfying them by making use of motivation theory appropriate to his situation.

A manager should have share knowledge of motivation not to keep his subordinate on their job but also to uphold the going concern.

1.4   SIGNIFICANCE OF THE STUDY         

The significance o the study is to know the role played by motivation in the following categories of operation.

MANAGER:- The manager is the one who gets thing done through others. The motivation technique will be useful in the area of production that is to say by being motivated worker will improve their level of product.

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