Download complete project materials on The Impact of Public Relations on the Interpersonal Relationship of the Management And Staff An Organization from chapter one to five with abstract and references
TABLE OF CONTENTS
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Title Page
Certification
Approval Sheet
Dedication
Acknowledgements
List of Tables
List of Appendices
Table of Contents
Abstract
CHAPTER ONE
1.1 Introduction
1.2 Historical Background
1.3 Statement of the Problem
1.4 Research Questions
1 .5 Aims and Objective of the Study
1 .6 Scope of the Study
1 .7 Clarification of Terms Used
CHAPTER TWO
2.1 The Concept of Public Relations
2.2 Communication as a Major Tool of Public Relations
2.3 Crisis Management
CHAPTER THREE RESEARCH METHODOLOGY
3.1 Study Design
3.2 Instrumentation
3.3 Population and Sample
3.4 Administration of Research Instruments and
Collection of Data
3.5 Method of Analysis
CHAPTER FOUR
4.1 Introduction
4.2 Discussion of Biographical Data of Respondents
4.3 Discussion and Analysis of the Other Responses
CHAPTER FIVE
5.1 Conclusion and Recommendations
5.2 Challenges
5.3 Recommendation
Bibliography
Questionnaire
ABSTRACT
This research intends to look into how employees of University of Ilorin perceive the role of Public Relations activities e.g. image building, maintenance and sustenance of mutual understanding between the institution‘s management and staff, media and the society.
The research also intends to study the efforts of Public relations in assisting to control conflicts between the management and staff of the University. The research work would be conducted within the University campus among the management staff and other staff of the university.
A set of 110 questionnaires would be administered and oral interviews will also be carried out with some management staff. Data collected will be analyzed using simple percentages. At the end of this research work, the research will be able to prove whether or not the existence of public relations practitioners in higher institutions of learning like University of Ilorin enhances the interpersonal relationship between the management and staff of the institution.
1.1 INTRODUCTION
Universities in Nigeria are among the tertiary institutions of learning charged with the responsibility of training individuals to become professionals indifferent field for them to earn their first degree, second degree as well as PhD.
Universities or any tertiary institution of their likes have three categories of staff, which are the principal officers or hither-to referred to as management staff, the academic staff and the non-academic staff.
Peaceful co-existence of these categories of staff is of paramount importance to the achievement of the objectives for which the university was established. That is, the interpersonal relationship between these categories of staff must be positive and cordial.
Research study reveals that, the impact of public relations in the university or any higher institution of learning cannot be over emphasized because it contributes greatly to the achievement of the positive interpersonal relationship between the management and the staff.
Public relations according to the British Institute of Public Relations are “a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics”.
Osuji Chuks (1999), contends that:
“public relations is the process of creating favourable public opinion for an individual, firm, institution, organization and even for an intangible thing such as name so that any person who has something to do with that tangible or intangible thing, may perceive it in a good way”.
Dany Moss (2002), defines public relations as “reputation management that is enhancing reputation, reinforcing reputation and combating damages done to reputation”.
Public relations is all about building good image and good will for one’s self or for his organization.
From the above definitions of public relations, one can see the place of public relations in terms of maintaining mutual interpersonal understanding between the management and staff of the university.
For the purpose of this study a university is an organization where academic and non-academic staff are grouped together to form the publics or internal publics to be specific.
Public relation is the arbitrator to establish and maintain mutual interpersonal understanding between the organization and its external and internal publics.
The purpose of the study is to prove whether or not the establishment of public relations units or departments as the case may be has meaningfully contributed to the mutual interpersonal relationship existing among the various categories of staff of the University of Ilorin
1.3 STATEMENT OF THE PROBLEM
Public relations have a cardinal objective of establishing and sustaining mutual understanding among the management and its various publics.
The underlying belief and basic concepts of public relations is that every organization, has an environment or a climate in which it is operating. This climate or environment, public relations also believe, should be conducive and peaceful to ensure continued and happy survival of that organization and the consistent achievement of its objectives. This translates to harmony between an organization and its publics.
This is why all definitions of Public Relations which are the notions, ideas and thoughts of what Public Relations are, from the point of view of its pioneers, have always centered on some constituents of the Public spirit, that is, opinion goodwill, acceptability, cooperation, understanding and others. All these are attributes of the public spirit which guarantee a good working and operational environment for any corporate body.
The problem statement is how the public relations function in University of Ilorin intends to actualize its Professionalism to achieve the good interpersonal relationship among the management and the staff. In other words, what are the contents of its armory in the achievement of its basic aims?
Public relations unit of the University will have to articulate management behaviour or mode of relationship between the management and the staff.
Public relations will communicate using all communication media. Public relations have to liaise with and be sensitive to the yarning and aspirations of the staff and act positively to satisfy them.
Having discussed what public relations is out to achieve within an organizational set up like University of Ilorin, I will like to discuss what an organization is.
An organization is a stable system of individuals who work together to achieve, through hierarchy of ranks and division of labour, common goals.
This buttresses the fact that an organization consists of people that interact with one another on regular basis for a productive venture.
For an organization to be vibrant and be in good terms with its employees, there is need for a good communication strategy and these are not always available at all times. This should not be so; therefore, the college has to do more publicity to enable its staff members to enjoy its good will and confidence.
With the existence of public relations experts in the college, the research is poised to critically evaluate its (public relations) activities in connection with the relationship existing between the management and workers in the University.
How has public relations unit tried to mediate between the two bodies as expected? Or does it only disseminate information?
How does information reach the members of staff who required such information?
Do employees have the opportunity to talk back to the management inform feedback?
How can one explain the incessant breakdown of communication within the campus?
This is what the study will like to research into in order to contribute to educational development and bring to light the significance of public relations in non-commercial organizations like a higher institution of learning.
1.4 RESEARCH QUESTIONS
The study is aimed at providing answers to the following questions:
1. Do public relations activities adequately enhance employees’ communication in University of Ilorin?
Would employees of the University be better informed about the institutions policies, goals and programmes if there are no public relations in the University?
2. Do public relations efforts enhance employee’s productivity at the University?
3. To what extent are the public relations practitioners involved in the prevention of industrial unrest such as strike actions, ensuring harmony and better working conditions?
4. How have the services of public relations promoted the image of the institution within and outside the institution?
5. Is the positive interpersonal relationship enjoyed in the university presently among the management and staff as a result of public relations unit’s efforts?
1.5 AIMS AND OBJECTIVE OF THE STUDY
It is erroneously believed in some quarters that public relations are only relevant in commercial organizations because it is aimed at improving the level of profit of the organization in the long run.
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