This is a complete project materials on Effective Communication as a Tool for Achieving Organizational Goal and Objectives In NTA from chapter one to five with references and abstract.
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ABSTRACT
This research work centers on “Effective Communication as a tool for achieving organizational goals and objectives” the researcher examined the historical background of the study and the subject matter, the objective, significance and the scope of the research was well examined in the first chapter.
In the second chapter the researcher was able to reveal some selected views of authors on what “Effective Communication is, the basic concepts, systems, process, characteristics of communication flow, the importance of the study as well as they used in any business organizations.
The research highlights the method of data collection and also the instrument used in analyzing data. The data gathered is analyzed in chapter four and hypothesis formulated was tested.
The researcher finally draws conclusions thereby rendering relevant recommendations among which it is recommended that management should ensure that information does not go into distortion by minimizing the chain of information dissemination channels.
TABLE OF CONTENTS
Title
Declaration
Approval
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
INTRODUCTION
Background of the study
Statement of the problem
Objective of the study
Statement of hypothesis
Significance of the study
Scope of the study
Limitation of the study
Historical background of the case study
Definition of terms
CHAPTER TWO
LITERATURE REVIEW
The conceptual meaning of communication
Methods of communication
Communication process
Characteristics of effective communication
Objectives of communication
Flow of communication
Importance of communication in Business Organization
Communication system
CHAPTER THREE
RESEARCH METHODOLOGY
Research design
Research population
Sample size and sampling procedure
Methods of gathering data
Justification of method used
Methods of data analysis
Justification of instrument used
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
Data presentation
Data analysis
Test of hypothesis
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
Summary of findings
Conclusion
Recommendations
Bibliography
Appendices
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Basically, communication touch every sphere of human activity, it informs or better still disseminate information/message to target audience. One of the peculiarities of the human race is communication among the members of the society. Communication is an essential attribute of human behavior.Indeed, communication is perhaps man’s most important singular activity because every other human activity revolves around communication.
Animals and trees also communicate, but it is man’s ability to create symbol, ascribe meanings and interpret messages that elevate him above the status of the lower animals and gives form and character to his existence.
All organizations encourage effective communication by having established channels (formal and informal) of transmitting information to people. In all enterprises, effective organization channel is required to transmit company policies, programmes, rules and regulations.
It is also required in dealing with customers, regulatory agencies and the generals public. It is through good communication with business owners, board of directors, management, peers and subordinates that an organization maintains goodwill, grows and waxes.
Communication also serves as an instrument of social interrelation. It helps us understand ourselves, to keep in touch with other people, to understand them and to predict their response to a situation, its means by which power is acquired, exercised and sustained. It is the medium through which relationship is established, extended and maintained, it provides a means by which people in business policies make decision and management and materials.
In business and industry, communication helps to orient workers to work with one another and to achieve the good goals of the organization, and it is the means by which such goals can be pursued, attained sustained and improved.
It is the lubricant that keeps the machinery of an organization functioning. It is the means through which roles are identified and assigned, it is the life blood of an organization.
The above brief historical consideration of communication emphasize its importance in human existence. To organize is to communicate; thus, no organization can survive without communication.
The effect of marketing communication is an organization can be measured in terms of attitude and performance for it affects the morale of the employees, and their attitude towards the organizational productivity.
STATEMENT OF THE PROBLEM
Most business organization today have failed in their bid to satisfy their potential customers not in quality or quantity of such goods and services provided but in terms of creating adequate awareness and enlightenment to its customers.
Before a product is made available for its market, organizations should determine which methods to be used to communicate it to the potential customers. The task involves the use of effective communication between marketing firm and it target audience. It is through communication that marketers are able to inform the target audience about their product, it price, performance, where it can be purchased e.t.c.
In communicating a product, marketers are faced with both controllable and uncontrollable problems such as the product, price, promotion, competitors, economy of the nation e.t.c.
To solve these problems, organization should put up a communication message that will attract attention, hold interest, arouse desire, and elicit action by choosing the most efficient means of getting their message across to their target audience, or potential customers.
OBJECTIVES OF THE STUDY
The objectives of the study constitute the following;
- To assess the effect of communication in the field of management.
- To identify the existing communication barriers in an organization.
- To understand the objective of communication and the communication system.
- To find out what communication is all about, how it is done. What instruments are used and what qualities can make a system of communication are effective in an organization.
- To identify the problems of ineffective communication and to suggest and recommend possible solution so as to achieve a better communication network in an organization.
1.4 STATEMENT OF HYPOTHESIS
The following hypothesis are formulated to guide the course of this study.
H0: Effective communication does not serve as a tool for achieving organization goals and objectives.
Hi: Effective communication serves as a tool for achieving organization goals and objectives.
1.5 SIGNIFICANCE OF THE STUDY
This study intends to find out the impact effective communication has on the organization and how it aids in achieving business objectives.
The study is also important to managers to know how to achieve business objectives through the implementation of an effective communication system. The Nigerian Television Authority can utilize this study to make amendments or control a number of lapses that may be affecting the organization, in terms of communication method adopted in managing the activities.
This study is significant because it will serve as a reference point to business practitioners, students and consultants who are writing on the subject matter. It is also important because it is a requirement for the award of Higher National Diploma (HND) in Human Resource Management (HRM) of Kaduna Polytechnic.
1.6 SCOPE OF THE STUDY
The research work attempts to cover the flow and concept of communication system and how it has been or/and should be applied to a business organisation.
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